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 Influence: The Psychology of Persuasion by Rober Cialdini 2014

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PostSubject: Influence: The Psychology of Persuasion by Rober Cialdini 2014   Tue Nov 01, 2016 8:50 pm





Influence: Science and Practice, ePub, 5th Edition
Written by: Robert B. Cialdini
Narrated by: Lloyd James
Length: 12 hrs and 26 mins
Unabridged Audiobook
Release Date:28/08/2014
Publisher: Dr. Robert Cialdini



Quote :


Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
©2001 Robert Cialdini (P)2012 Robert Cialdini









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